William W. Atkinson
William W. Atkinson AKA Yogi Ramacharaka AKA Theron Q. Demont probably also AKA Swami Bhakta Vishita, AKA Swami Panchadasi all published by his own Yogi Press, AKA Theodore Sheldon AKA The Three Initiates AKA Magus Incognitus
America 1862 - 1932
Friends: Charles Fillmore; Sydney Flower; Eduard E. Beals ; Laurion, L. William de Laurence; A.P. Sinnett; A.E. Waite; Charles Leland; Edouard Schure; Elias Gewurz; Charles Stansfeld Jones; Henry Thomas Hamblin; J.F.C. Fuller; Mabel Collins; Mary Ann Atwood ;
Organizations: Yogi Publication Society in Chicago; "Atkinson School of Mental Science."; New Thought Movement of Chicago;
Author: Thought-Force in Business and Everyday Life; The Arcane Teachings; Arcane Formula or Mental Alchemy; Vril, or, Vital Magnetism; Dynamic Thought: The Law Of Vibrant Energy; How To Read Human Nature; The Law Of New Thought; Mastery Of Being; Memory Culture; Mental Fascination: Side Light Manual No. 1; Reincarnation And The Law Of Karma; Self Healing By Thought Force; Secret Of Success; Subconscious And The Superconscious Planes Of Mind; Solar Plexus: Abdominal Brain; Art And Science Of Personal Magnetism: The Secrets Of Mental Fascination;
Comments: Eastern philosophy; Yoga; Qabalist; Rosicrucian ; Theosophy; while not a huckster, and the Yogi Publications are very handsome hard covers well worth their price, his constant use of pseudonyms to fill out his Authors is reminiscent of some other publishing houses which owned a house name under which multiple authors wrote books, starting in the late 1800s. Most of these books, or pamphlets, were cheap, poorly printed, and advertised in comics, mens magazines and Occult monthlies. Such names as Sepharial, Cheiro, Raphael controlled by smart business men like Henri Gamache and William De Laurence disregarded copyrights and author royalties in search of more money for less. Even H. Spencer Lewis, the 1st Imperator of the Ancient Mystical Order Rosae Crucis (AMORC), made his fortune in this shadow advertising world. Eventually, the estates of these publishers sold the righte to their intented authors, and they are still used today in weekly magazines sold at the supermarket.
Resources: http://williamwalkeratkinson.wwwhubs.com/; http://en.wikipedia.org/wiki/William_Walker_Atkinson; http://yogipublicationsociety.com/; http://www.healthresearchbooks.com/pages/books_list.php?origin=author&author=Atkinson,%20William%20Walker